A diverse set of experts spoke as part of Heart of London Business Alliance‘s event on “Where Next for the West End’s 24-Hour Economy?” at the end of April. Topics ranged from the Mayor’s new licensing powers to the role of police in licensing and safety, as well as transport as an enabler of the night time economy.
What’s changed in drinking habits?
I had the most time for Laura Willoughby from Club Soda, specialising in low- and no-alcoholic drinks. She talked about new behaviours in night life, many from young people:
- Zebra striping – drinkers are alternating alcoholic and non-alcoholic beverages
- Productivity hack – young people are focused on getting things done in their free time and will drink accordingly (e.g. prioritising health or pastimes)
- Book ending – young people want to stay out longer but don’t want to continue drinking alcohol
- In general, people are saving their alcoholic intake for the right time and celebrations, and drinking in moderation.
- Venues and hospitality businesses need to cater for mixed and diverse lifestyles (e.g. diet and alcohol)
- The rise of dessert venues is part of the “treat experience” gaining popularity
My generation will go to the pub and spend £7 on a pint because going to the pub and ordering a pint is what we’ve always done. It’s a ritual that we sometimes complain about. It just doesn’t add up that the next generation (especially one that was ordered to stay at home for 2 formative years) will do this in the same way.
Let’s keep talking…
In my recent engagement work, I’ve heard a range of different issues from young people: They want time away from screens and devices. Good mental health is a priority, and something that young people struggle with. Hobbies and pastimes are more important than ever. This doesn’t mean that all young people feel this way, it DOES mean that especially to plan for the future of gathering and night life that young people MUST be involved in the conversation, continuously.
